The next wave of #CMOs must accomplish three core...
Pubblicato il 28 Maggio 2013
The next wave of #CMOs must accomplish three core objectives to be successful http://t.co/UUYC68CeUs @duderinaldi #socialmedia #pr
May 28, 2013
The next wave of CMOs must accomplish three core objectives to be successful
1. Drive top-line growth and brand strength in a new era of empowered consumers. CMOs must be able to demonstrate their importance to business growth and reorient company culture around customers. Doing so requires that the CMO engage functional areas across the organization to ensure that customer experience is consistent with brand promise.